Why is an About Page important for conversion?

Why is an About Page important for conversion?

The About page often gets a little neglected, but why is actually so important? An About page is more than just a formality; it’s a valuable tool for building trust, credibility, and a strong connection with your customers. It can help your website stand out in...
How to create the instore feeling online

How to create the instore feeling online

The power of an aesthetically pleasing store Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you...
Why you should offer free shipping

Why you should offer free shipping

Everyone loves free shipping As an online customer, the sheer joy of discovering free shipping is still something that gets us excited and motivated to purchase, but it comes with a tiny little sense of relief because it means there’s no hidden costs at...
The two most important types of product photography

The two most important types of product photography

If you want to maximise your sales online, you need great images. In the world of eCommerce, you’re not only competing against other online retailers, but also against bricks-and-mortar stores. One huge advantage they have over online stores is that customers...
How to write compelling product descriptions

How to write compelling product descriptions

A great product description is half the job done. Ever read a product description so well-written it made you want to click ‘buy’ right away? If you haven’t, boy, you’re missing out. Perhaps you’ve come across a compelling description on...