Conversion-Optimised Landing Page Blueprint


Do people click on your ads, but don’t proceed to take you up on your offer?

Our conversion-optimised landing page blueprint gives you everything you need to improve your page layout and copy to capture more website visitors and turn them into paying customers or clients.


Do people click on your ads, but don't stay long on your website nor proceed to take you up on your offer?

It’s likely not that your product or service isn’t right for them (something in your ad obviously resonated with them to click on it).

Quite often, the real problem is that there’s a disconnect between the ad and the page it leads to and you’ve lost the user’s attention somewhere along the way.

Our conversion-optimised blueprint gives you everything you need to improve your page layout and copy to communicate why your product or service is exactly what they need and capture more website visitors to turn them into paying customers or clients.

What is a landing page?

A landing page is a page a user lands on after clicking on something, like an ad for example.

Often, the homepage or product pages are used as landing pages, however this isn’t ideal, especially if the user has never heard of a business before. The homepage or product page can miss vital information and feel out of context, which means you run the risk of losing the visitor.

The goal of a landing page is to provide the user with everything they need to know in a simple way, so they intuitively scroll and click on your call-to-action without hesitating.

You can find more information, including tips and tricks, in our FAQs.

How to use a blueprint

After your purchase, you can instantly access each blueprint through your Uncapped account.

Simply recreate each blueprint layout on your own website, add images and use the provided tips to write copy that speaks directly to your audience.

Each blueprint comes with tips and tricks to explain the layout and help you create a conversion-optimised page

If you have any questions, or need help with the implementation feel free to reach out to use at


Our blueprints can be implemented on any platform, including WordPress, Squarespace, Wix and Shopify.

Please note you might need the help from a developer depending on your theme.

Will I receive updated blueprint versions in the future?

Yes! You will get lifetime access to any blueprint/s you purchased. We update blueprints from time to time, simply log into your account to view the latest version/s.

Delivery and returns

All our blueprints can be accessed instantly through your Uncapped account after purchase.

Due to the digital nature of our blueprints, all purchases are final and non-refundable.


You can view all our frequently asked questions here.

How can an optimised page help me make more sales?

Simply put, an optimised web page ensures that the maximum amount of people who land on a page convert (i.e make a purchase, a booking or get in touch with you).

The goal is to focus on the user’s needs and create a simple and intuitive experience that minimises friction points along the user journey to reduce the risk of people leaving a website before taking an action.

Generally, an optimised website contains educational elements, social proof and clear communication around the problem a user is facing, as well as the solution a product or service provides.


An optimised page will help your website visitors to:

Relate to your business

Understand what you offer and how they can benefit from it

Form an emotional bond through a personalised experience

All our optimised pages are:

Optimised to convert

Clearly structured


Easy to understand

Crafted to build trust

Designed to be SEO-friendly

Plus, we’ve included lots of notes and suggestions to help you write optimised copy that speaks directly to your target audience.